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Product: Trendy printed t-shirts for men
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Business Model: D2C (Private Label)
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Platform: Instagram + Shopify
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Marketing: 100% via Meta Ads (Facebook + IG)
A SUMMARY OF THIS PROJECT
We helped a new men’s printed t-shirt brand scale from zero to PKR 200,000/month in revenue in just 1.5 months using a Meta Ads-only strategy. By launching interest-based ads with bold creatives, leveraging WhatsApp CTAs, and implementing retargeting funnels, we achieved 4x–5x ROAS. Reel ads with models wearing the tees proved to be the highest-converting format, and limited-time bundle offers increased average order value significantly.
Strategy Breakdown
Phase 1: Launch & Testing (Week 1–2)
- Budget: PKR 1,500/day
- Ad Type: Single Image Ads featuring top 3 designs
- Objective: Sales (Conversions)
- Targeting:
- Age: 18–34
- Interests: Fashion, Streetwear, Graphic Tees
- Locations: Tier 1 cities in Pakistan
- Offer: Flat 20% Off + Free Shipping
- CTA: "Shop Now" (linked to product page)
Results:
- First 15 days: PKR 30,000+ revenue
- ROAS: 3.8x
Phase 2: Optimization & Scaling (Week 3–6)
- Introduced Reel Ads with quick model try-ons and transitions
- Created 3 new creative variations per week
- Added WhatsApp CTAs in story-only campaigns
- Built Retargeting Layer:
- Website Visitors (7 days)
- IG Engagers (14 days)
- Add to Cart but no Purchase
- Launched Bundle Offer: Buy 2 Get 1 Free
- A/B tested audience expansion using Lookalike of 95% Video Viewers
Results:
- Monthly Revenue reached PKR 200,000
- ROAS averaged between 4x to 5.3x
- Best-performing creative: 12-second Reel with bold typography and male model try-on
- 20% of total sales came via WhatsApp DMs
Phase 1: Launch & Testing (Week 1–2)
- Budget: PKR 1,500/day
- Ad Type: Single Image Ads featuring top 3 designs
- Objective: Sales (Conversions)
- Targeting:
- Age: 18–34
- Interests: Fashion, Streetwear, Graphic Tees
- Locations: Tier 1 cities in Pakistan
- Offer: Flat 20% Off + Free Shipping
- CTA: "Shop Now" (linked to product page)
Results:
- First 15 days: PKR 30,000+ revenue
- ROAS: 3.8x
Phase 2: Optimization & Scaling (Week 3–6)
- Introduced Reel Ads with quick model try-ons and transitions
- Created 3 new creative variations per week
- Added WhatsApp CTAs in story-only campaigns
- Built Retargeting Layer:
- Website Visitors (7 days)
- IG Engagers (14 days)
- Add to Cart but no Purchase
- Launched Bundle Offer: Buy 2 Get 1 Free
- A/B tested audience expansion using Lookalike of 95% Video Viewers
Results:
- Monthly Revenue reached PKR 200,000
- ROAS averaged between 4x to 5.3x
- Best-performing creative: 12-second Reel with bold typography and male model try-on
- 20% of total sales came via WhatsApp DMs
