Client Overview:
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Industry: Real Estate (Buy & Sell Residential Properties)
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Location: Texas, USA
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Objective: Generate qualified leads (home buyers & sellers) in selected zip codes
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Ad Platform: Google Ads (Search + Display Retargeting)
Campaign Goals:
Acquire qualified buyer & seller leads at an optimal cost
Focus on high-intent local keywords
Capture user details via a landing page form or click-to-call
Strategy Breakdown:
1. Campaign Setup:
Campaign Type: Google Search (High-intent)
Target Area: Zip code targeting around Houston, TX
Ad Schedule: 8 AM – 10 PM (Peak user activity)
Landing Page: Dedicated form-based lead capture page with MLS listings & call-to-action
2. Keyword Strategy:
Used exact and phrase match keywords such as:
"Homes for sale in Houston"
"Sell my house fast in TX"
"Realtor near me"
Negative keywords: "free", "jobs", "rental"
3. Ad Copy:
Example Ad Headline:
"Find Your Dream Home in Houston | Top-Rated Realtors"
"Sell Your House Fast – Get a Free Home Valuation"
Included phone extensions & site links for home listings and agent info
4. Landing Page Optimization:
Mobile-optimized
Local testimonials and property images
Lead form with "Get Free Consultation
Results After 60 Days:
Google Ads PPC Case Study
